This definitely fits under the “just for fun” category – the super-cool new Hello Kitty jewelry line that Kimura Lee Simmons just came out with. It’s freaking adorable, you can check it out on her web site at: http://www.hellokittyfinejewelry.com/. (Don’t bother with http://simmonsjewelryco.com/, it just points to all her sites and doesn’t do much else. Wut up, Kimura?)

Just … drool! Kimura really knows how to overdo things in just the right way – well, except for the web. She could use a little help there. I have a few digs: I saw the ad for her new line in this month’s issue of Marie Claire, yet when I went to the web address listed in her full page ad, it didn’t point me directly to the place (there are two hello kitty jewelry lines on her main site listing, which one is the one I want?) and the product that is the focus of the ad is nowhere to be seen on either site.

Kimura, love the merch. Could use some help on the UI.